19 to 27 October 2019
One week a year, Eindhoven is completely dominated by the Dutch Design Week (DDW).
What to do as a platform for photography, video art and new media art? Participate!
For a long time Pennings Binnenhuisarchitectuur was established on Geldropseweg 63, where Harry Pennings was one of the first in the Netherlands to show Italian design. At the back of his business he started a photo gallery, which he later moved to the first floor of the adjacent building. (See blog #1). Last year Galerie Pennings returned to its original address and the gallery has since been transferred to a foundation, the Pennings Foundation. (See blog #16 and #17).
And now Italian design is back at this location, because Pennings Foundation is host to the Isola Design District from Milan, which shows objects and installations by 35 Italian and international designers. They focus on the reuse of materials, new materials, craftsmanship and innovation.
Every year they show their work at the Salone del Mobile in Milan.
“The Salone is primarily a fair for established companies”, says Gabriele Cavallaro, project manager of the exhibition ‘Unlimited Design - Dutch Design’. Isola Design District, on the other hand, shows work by young, experimental designers who want to solve social problems such as the reuse of waste materials. They also focus on innovation, augmented reality and new media art. They match perfectly with the experimental direction that is characteristic of the DDW in Eindhoven. Why have they come to Eindhoven? They expect to meet an interested audience here.
Why is Pennings Foundation doing this? Here is the answer: We are looking for a connection in the city and beyond. By participating in a big event such as DDW, we hope to welcome a lot of new visitors. Meanwhile, at the back of the building we show photography. There we tell the visitors who we are and what we do.
Yet this is not the first time that we show design. For years, students from SintLucas in Eindhoven exhibited their design in this building during DDW, at the time the furniture and design store Pennings was still located there. And at Gallery Pennings a photo exhibition was on show with design as subject, photographed by students from SintLucas.